Byron Ford - Berkshire Hathaway Home Services - Mel Antonio Real Estate


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Your luxury home is a major investment, so it’s important to make sure that you’re approaching the selling process the right way. Selling a luxury home comes with certain challenges that you’re less likely to encounter with a non-luxury home. Luxury homes aren’t as numerous overall, so you’ll have to work harder to attract more buyers. According to the National Association of Realtors, only 13 percent of first-time and repeat home buyers purchased homes costing $500,000 or more, and only 9 percent purchased homes measuring 3,501 square feet or more. Keep the following tips on selling luxury homes in mind before putting yours on the market.

Get the Pricing Right

Determining the right price for a luxury home can be a challenge. You might not have other comparable homes nearby to help you figure out your listing price, or your home might have special features that could make it worth more. Asking for too much for your luxury home could mean that it ends up staying on the market longer than you expected, especially since the number of buyers for these homes overall tends to be smaller. Asking too little means you’re missing out on getting what your luxury home is worth. 

Think Twice About Open Houses

Open houses are a common part of the marketing process for non-luxury homes. However, you might not want to have them for you luxury home. Anyone can attend open houses, which means you’re likely to have people stop by who have no intention of making an offer on your home. In addition to wasting your time, these open houses could also make it easy for criminals to target your home. Instead of open houses, consider arranging private showings for buyers who have a genuine interest in purchasing your home and the financial ability to do so.

Use High-Quality Photos and Videos

When marketing your luxury home, make sure you use high-end cameras for photos and videos. The quality of these can have a huge impact on how successful your online and offline marketing efforts are. High-quality photos and videos are an important part of attracting buyers and making an initial favorable impression on them.

Find an Experienced Real Estate Agent

When you work with a real estate agent to sell your home, make sure that you find one who has experience in the luxury market. Selling luxury homes involves taking different factors into consideration compared to selling non-luxury homes. A real estate agent without this experience might have a more difficult time selling your home or overlook important ways to attract the right buyer. Real estate agents with in-depth knowledge of how to sell luxury homes provide you with valuable help when your home is on the market, including helping you determine the right price for it.


Two of the most important ingredients in a successful house-marketing campaign are competitive pricing and making a great first impression on prospective buyers. Although your real estate agent can assist in achieving both of those goals, keeping your home in "show ready" condition will be up to you and your family.

When your home is actively being shown, the process is not unlike a job interview. The main similarity is that you don't get a second chance to make a good first impression. Potential buyers have a mindset that's similar to that of a hiring manager: They are intensely focused on making the right decision. Since the last thing they want to do is make the wrong choice (or a less-than-optimal choice) it's up to you -- the home seller-- to present your home in its best possible light.

Other than keeping your home squeaky clean and your lawn looking as manicured as possible, it's also to your benefit to reduce clutter. A house that's filled with clutter will definitely send the wrong message to prospective buyers searching for their next home. Clutter takes many forms, so it often requires a concerted effort to identify and remedy it. Here are a few key areas to focus on:

Furniture clutter: Having too much furniture in a room or entryway can give visitors the impression that your home is cramped, too small, or disorganized. If you've had a tendency to add furniture to your home, over time -- without putting some pieces in storage -- then you may have inadvertently created a cluttered "look and feel" to your living space

Surface clutter: Have you ever noticed how things that belong in drawers, cabinets, and recycling bins often end up on tables, counter tops, and bookshelves? If that's taking place in your home, rest assured you're not alone! However, if you're preparing to put your home on the market, you'll make a much better impression on potential buyers if you remove as much surface clutter as possible.

Storage-area clutter: Although there's a lot of truth to the saying "Out of sight, out of mind," that usually doesn't apply to preparing your home for the real estate market! Serious house hunters are pretty thorough, and are generally going to glance in closets, basements, attics, and garages. So if you simply move your clutter to another part of the house, it will still be noticed! Granted, your clutter will be less prominent in storage areas, but it will still have a detracting effect on the overall impression your home makes. The solution involves a combination of strategies, including selling or donating unwanted belongings. In some cases, you might even consider renting a dumpster or calling a reasonably priced junk-hauling service to get rid of things you don't want and can't donate, sell, or give away.

It's not always easy to be objective when staging your home or evaluating its marketability, so an experienced real estate agent can provide you with invaluable guidance, advice, negotiating help, and marketing assistance


If you want to sell your house as quickly as possible, a home fact sheet is a must-have. By crafting an informative home fact sheet, you may be able to differentiate your residence from the competition and boost your chances of a fast, profitable home sale.

Creating an effective home fact sheet can be quick and easy. Now, let's take a look at three tips to ensure you can craft a home fact sheet that hits the mark with potential buyers.

1. Provide Accurate Information

Accuracy is paramount, particularly for a home seller who is crafting a home fact sheet. If you provide homebuyers with accurate information, you can make it easy for them to determine whether to move forward with a home showing.

Remember, your goal as a home seller is to make it simple for homebuyers to learn about your house. And if you produce an accurate home fact sheet, you can empower homebuyers with the insights they need to make an informed decision about whether to pursue your home.

2. Be Specific

There is no shortage of information that you can include in a home fact sheet. From details about the age and condition of your residence to the dates of recent home upgrades, it helps to include as much information as you can in a home fact sheet.

It usually is a good idea to include details about local attractions in your home fact sheet as well. For instance, if parks or other landmarks are located close to your residence, these attractions may help your house stand out to dozens of potential buyers.

3. Include High-Resolution Images

A picture is worth a thousand words. Meanwhile, including high-resolution images of your house in your home fact sheet may enable you to make a positive first impression on prospective buyers.

Before you take photographs of your house, it may be beneficial to conduct extensive home cleaning and repairs. That way, you can increase the likelihood of capturing photographs that show off the beauty of your residence.

As you put together a home fact sheet, you may want to collaborate with a real estate agent too. By hiring a real estate agent, you can get the support that you need to enjoy a successful home selling experience.

A real estate agent understands exactly what to include in a home fact sheet. As such, this housing market professional will enable you to craft an engaging and informative home fact sheet in no time at all.

Furthermore, a real estate agent can serve as an expert guide along the home selling journey. He or she will help you list your residence and promote it to the right groups of buyers. Plus, if you receive a home offer, a real estate agent can help you determine whether to accept, reject or counter this proposal.

Take the guesswork out of preparing a home fact sheet – use the aforementioned tips, and you can craft a home fact sheet that will help you stir up plenty of interest in your residence.


Looking to add your home to the real estate market sooner rather than later? Ultimately, you'll want to look beyond the potential price of your residence as you get your house ready for the real estate market.

For home sellers, price is one of several factors to consider before they list their houses. In fact, some of the top home selling factors to evaluate beyond price include:

1. A Home's Location

A home's location may dictate how quickly you're able to sell your residence. And if you understand the benefits associated with your house's location, you should have no trouble promoting your residence to the right groups of homebuyers consistently.

For example, a home that is located near a big city may prove to be an ideal choice for those who work in the city. On the other hand, a house that is located near top schools could prove to be an ideal option for families.

2. A Home's Condition

Although you've tried to maintain your house's interior and exterior over the years, you may still be uncertain about how your residence will stack up against other houses in a competitive real estate market.

Fortunately, a home appraisal can help you take an in-depth look at your house's condition and map out your home selling journey.

During a home appraisal, a property inspector will examine your residence. The appraisal may take several hours to complete, as a property inspector will investigate your house's interior and exterior.

When a home appraisal is finished, a property inspector will provide you with a detailed report that describes his or her findings. Then, you can use the home insights contained within this report to prioritize myriad home improvements.

With a home appraisal, you can gain deep insights into your house's condition. That way, you can better understand your house's strengths and weaknesses prior to adding your home to the housing market.

3. The Current State of the Housing Market

The current state of the housing market may impact your ability to sell your house, and for good reason.

For instance, if you're operating in a seller's market, there may be an abundance of homebuyers and a shortage of top-notch houses. This means there will be high demand for the best residences, and you may attract plenty of interest in your house as soon as it becomes available.

Let's not forget about a buyer's market, either. In a buyer's market, there are many home sellers and few homebuyers. Therefore, a home seller may need to allocate significant time and resources to stir up interest in his or her property.

For those who are unsure about how to navigate a seller's or buyer's market, hiring a real estate agent usually is an excellent idea. A real estate agent can teach you about the current state of the housing market so that you can get the best results possible during the home selling journey.

Look beyond price before you list your residence, and by doing so, you can boost your chances of a fast home sale.


A home listing presents a valuable opportunity. If you allocate time and resources to craft an engaging and informative listing, you could differentiate your house from the competition. Perhaps most important, your listing could help you speed up the home selling process.

There are many things you can do to help your house listing stand out to buyers, such as:

1. Include High-Resolution Photos of Your Home

Incorporate high-resolution photos of your home into your listing – you will be happy you did. If you use photos to show off your home's true beauty, buyers may instantly fall in love with your residence.

Before you take photos of your home, you should clean as much as possible. That way, you can show buyers your house's full potential.

Also, if you require additional assistance, you can always hire a real estate photographer. This professional can help you capture first-rate images of your house that you can immediately integrate into your listing.

2. Provide Accurate Information About Your Home

There is no need to stretch the truth in your house listing. In fact, those who fail to provide accurate details about a home in a listing may encounter problems that ultimately slow down the house selling cycle.

Learn as much as you can about your home, and leverage the information at your disposal to highlight your house's features in your listing. Then, you can use your listing to teach a buyer about your residence.

3. Be Clear and Concise

Jargon is problematic in many home listings. If your house listing includes assorted terms and phrases that are tough to understand, your listing may alienate potential buyers.

As you craft a home listing, try to be as clear and concise as possible. You should strive to be objective in your house listing, too. And if you are unsure if your listing is easy to read, you may want to have a friend or family member check it out and provide feedback.

For those who strive to seamlessly navigate the house selling journey, you may want to hire a real estate agent. This housing market professional can help you craft an effective home listing, as well as overcome myriad challenges during the home selling journey.

A real estate agent understands home selling challenges and can help you prepare accordingly. Thus, if you are unsure about how to price your home, a real estate agent can help you establish a competitive initial asking price for your residence. On the other hand, if you are uncertain about whether to accept a buyer's offer to purchase, a real estate agent can provide a recommendation about how to proceed.

As you prepare for the home selling journey, you should try to distinguish your house listing from all others. If you take advantage of the aforementioned tips, you could produce a home listing that garners buyers' attention. And as a result, you could accelerate the home selling journey.